

Local mills need to keep busy grinding last year’s grain, while bakers are facing reduced revenue in this new environment. Right now, farmers are planting grain, and they need to know they’ll have a place to sell this year’s crop. This initiative secures the local grain chain during the pandemic.

In the Survey of Mothers with Young Children, 17.4% of mothers with children ages 12 and under reported that since the pandemic started, “the children in my household were not eating enough because we just couldn’t afford enough food.” Of those mothers, 3.4% reported that it was often the case that their children were not eating enough due to a lack of resources since the coronavirus pandemic began… The incidence of hardship among children as measured by responses to this question has increased 460%.

But that’s a minor convenience compared to the millions of people who are now experiencing food insecurity. And the world gets weird when you’re sending yeast to your relatives in envelopes because they can’t track it down themselves. In the past there have been demand spikes during large snowstorms, but those don’t even come close to what Heilman is seeing now.īreaking bread is difficult when you don’t have bread. “I’ve been with the company for five years, and this is by far the highest demand I’ve ever seen,” he said, noting that there’s been as much as a 600 percent increase year over year. John Heilman, vice president of manufacturing for Fleischmann’s Yeast producer AB Mauri, roughly estimates that it’ll take a month or two until shoppers will see a consistent supply of dry yeast on shelves. Yeast?Īs with toilet paper and hand sanitizer and pasta, it’s tough for the dry yeast supply chain to accommodate an astronomical surge in demand. And then we started reading posts from our friends about how they couldn’t get yeast. We didn’t over-buy, but we added some extra things to the cart the last few times that we shopped for groceries. Perhaps it’s because I work in the media, but we saw this coming. Kathleen and I snapped up some yeast and organic flour just before the pandemic hit. “We hope to have availability at retailers back to normal within a few weeks,” Olson said. The company said the demand spike was unexpected and it’s doing all it can to replenish empty store shelves. Flour was up 155%, baking powder up 178%, butter up 73% and eggs up 48%.Īmericans are “home baking more than ever before,” said Kelly Olson, a spokeswoman for Red Star Yeast. Sales of baking yeast were up 457% over last year for the week ending March 28, according to Nielsen data. Skip to a specific segment in this podcast.ĥ6:08 Josh Engel, Sheryl DeVore and Pam KarlsonĪs a result, baking staples can be hard to find at grocery stores these days as society finds comfort in carbohydrates.

But the COVID-19 pandemic has changed the world in many ways. Unfortunately, it’s something the industry didn’t see coming, either. Most of us never thought we’d live to see flour and yeast shortages. (May 10, 2020) If breaking bread with others is your cup of tea, to mix metaphors, there’s trouble afood…er, afoot.
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